Hyundai Motor Co. recently announced a groundbreaking development in the car purchasing landscape, revealing that from 2024 onwards, prospective car buyers will have the option to make their purchases through the Amazon platform.
In this innovative approach, Hyundai dealerships will gain the ability to directly sell their vehicles to consumers via Amazon. While the online retail giant currently allows users to browse through a variety of car manufacturers, the purchase process itself has not been integrated into the platform—until now.
Customers opting to buy Hyundai vehicles through Amazon will enjoy the convenience of choosing between collecting their newly acquired vehicle from a nearby dealership or having it delivered to their location.
To navigate the existing regulations prohibiting car manufacturers from selling directly to consumers in all 50 states, Amazon will act as the intermediary, facilitating the transaction between the buyer and the dealership.
Details regarding the pricing structure remain open-ended, with Hyundai not specifying how the cars will be priced under this novel arrangement. It is anticipated that local dealers will play a pivotal role in determining the pricing for these Amazon-facilitated transactions.
This collaboration between Hyundai and Amazon marks a significant evolution in the traditional car purchasing process, offering consumers greater flexibility and convenience in acquiring their vehicles.
